Our Privacy Policy

Personal Data You Have Provided to Us
When you give your consent to MG, you will provide certain information about yourself to us. You will also provide information when making a purchase or contacting us (e.g., customer service). You may also provide information to us for other reasons.

Personal Data We Have Collected from You
When you make purchases from MG, visit any of MG’s websites, or interact with us in other ways, we collect your personal data. MG processes information about the items you have purchased, clicked on, or added to your cart on any of MG’s websites. We also process data regarding your purchase history, purchasing patterns, and preferences as a customer with us. Additionally, we collect IP addresses, language settings, geographical information, and other data we receive in connection with your visit to MG’s websites.

Personal Data We Have Collected from Third Parties
To maintain good customer and record management, MG uses an accredited provider for automatic retrieval and updating of your personal data from the national population registry.

Purpose and Legal Basis for Processing Your Personal Data
MG may process your data either with your consent or when required by law or regulation. Providing consent for the processing of personal data is entirely voluntary, and you may withdraw your consent at any time.

We process your personal data for the following purposes with your consent:

• To send newsletters and other marketing materials to you.
• To improve our communication, services, products, and offerings.
• To keep our customer records up to date with your current address via your personal identification number.
• To tailor MG’s websites according to your behavior and preferences.

Direct Marketing
If you consent, MG will process your personal data for marketing purposes. Your data may be used for direct marketing, newsletters, customer surveys, and statistical purposes and may be used for mail, email, SMS, and other digital channels until you withdraw your consent. You may withdraw your consent at any time by contacting customer service or using the unsubscribe link in emails and newsletters. We follow the Marketing Act’s guidelines regarding advertising to children.

Profiling
If you consent, MG will process your personal data to analyze your purchase history, purchasing behavior, and behavior on our subsidiaries’ websites to gain more knowledge about you and our customers and to improve our offerings (profiling). For the same purposes, we may also process any personal preferences or requests you have provided to us, such as information about your children or interest in specific categories of goods. We do this by analyzing the purchases you have made and the products you have viewed or added to your cart. Based on this information, we communicate targeted messages to you.

We process your personal data for the following purposes to fulfill a legal obligation and/or fulfill a contract:

• To provide you with information about your purchases on MG’s websites, such as order confirmations and delivery information.
• To deliver your purchases made on MG’s websites or at physical sales locations to your specified address.
• To charge you for your purchases if you choose to pay by invoice.
• To offer digital receipts for your purchases.
• To fulfill requirements such as those in the Accounting Act and the Consumer Purchases Act.
• To fulfill our contract or meet our commitments to you.

Who May Have Access to Your Personal Data?
Your personal data may be shared with entities that process data on our behalf, known as data processors. We share your personal data with:

• Other companies within MG. As MG is an international company, some of your personal data may be shared with companies within the group operating in other countries.
• Providers of IT systems and their partners in development and support. These companies provide services, technical solutions, and platforms for MG’s customer relations management.
• Providers of address information. MG uses an accredited provider for the automatic retrieval and updating of your address information from the population registry.
• Payment handling partners. To manage payments made by MG’s customers, we use providers to ensure secure payment solutions.
• Other partners. As an MG customer, we also want to offer you benefits from one of our partners. This means we may share some of your personal data, such as your name, email, and mobile number, so you can take advantage of offers and benefits from them. Offers in collaboration with external partners will only be sent by MG subsidiaries or partners, and the personal data shared with partners will only be used to identify you as an MG customer.

Transfer of Personal Data to Third Countries
We and our suppliers and partners generally process your personal data within the EU/EEA. If data is processed outside the EU/EEA, either a decision by the European Commission confirms that the third country in question ensures an adequate level of protection, or appropriate safeguards are in place to protect your rights. We transfer personal data to the USA based on the European Commission’s standard contractual clauses. If you would like a copy of the safeguards MG has implemented or information about where these are available, you can contact us.

How Long Do We Store Your Personal Data?
We never process your personal data longer than allowed under applicable law, regulations, practices, or decisions by authorities. Data may, for example, be stored longer if required by the Consumer Purchases Act or the Accounting Act. Personal data is stored and processed in MG’s IT systems. Data related to your purchases is stored for 36 months with consent or 12 months after the event if no consent is given. You can contact us at any time to withdraw your consent and request that we delete your personal data.

Your Rights
In accordance with applicable data protection laws, you have the right to access information about which personal data we process about you and the right to request correction of your personal data.

Under certain conditions, such as if you withdraw your consent, object to our processing, or believe the processing is unnecessary for the stated purposes, you also have the right to request deletion or restriction of your personal data or object to our processing. Under certain conditions, you also have the right to obtain the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format and have the right to transfer it to another controller.

You have the right to withdraw all or part of a given consent for the processing of personal data at any time, with effect from the date of withdrawal. You also have the right to object at any time to the processing of your personal data for direct marketing and profiling.

All communication and actions MG takes concerning your rights are provided free of charge. MG reserves the right to charge a reasonable fee covering administrative costs for providing the information or taking the action requested or to refuse to comply with a request in the case of manifestly unfounded or excessive requests.

If you have any complaints regarding our processing of your personal data, you have the right to lodge a complaint with the Swedish Data Protection Authority or another competent supervisory authority overseeing companies’ handling of personal data.

Contact
If you wish to exercise your rights as outlined above or otherwise wish to contact us regarding our processing of your personal data, you can do so by contacting MG’s Customer Service by phone at the numbers below.

Sweden: +46 771-13 43 00
Norway: +47 23 22 65 90
Denmark: +45 33 16 37 00

MG’s Data Protection Officer can be reached by mail at: “Data Protection Officer, Moment Group AB, Trädgårdsgatan 2, 411 08 Gothenburg, Sweden.”

This information on the processing of personal data was established by MG on May 25, 2023.